2012 Art Works for Virginia Conference Agenda
- Tuesday Sessions, January 24, 2012
- Wednesday Sessions, January 25, 2012
- Registration
- Important Changes
- Download the Complete Brochure: (PDF) -or- (Google Doc)
Tuesday, January 24, 2012
11:00 a.m.
Annual Business Meeting of the Virginia Alliance of Local Arts Agencies
1:00 p.m. Pre-Conference Session, Welcome
A. Brave New World: Sustainability, Where We Have Been and Where We Go From Here
The author of Managing a Nonprofit Organization in the 21st Century, Dr. Thomas Wolf looks at the trends that shaped the development of arts organizations in the 20th century. He provides new insights into the current challenges and opportunities that institutions face based on two major projects he completed last year for the Kresge Foundation around issues of sustainability. He then proposes five key strategies that will help arts organizations thrive in the 21st century and provides practical advice on how they can be put into effect in organizations large and small.
2:30 p.m.
Break
2:45 p.m.
B. Public Art Session
Larry Kirkland has created works for Pennsylvania Station in New York City, the American Red Cross headquarters in Washington, DC, the National Academies of Science in Washington, DC, and the California Museum of Science in Los Angeles. He has been involved in arts master plans for New Jersey Transit and the City of West Sacramento and is the recipient of a fellowship from the National Endowment for the Arts. He will talk about his own public artwork and lead a discussion of trends in public art, the impact of the recession on public art programs and on artists working in the field, working with developers, and contractual issues.
4:30 p.m.
C. Gallery Walk - transportation will be provided
6:00 p.m.
Dutch Treat Dinner of the Virginia Alliance of Local Arts Agencies. Location TBA
Wednesday, January 25, 2012
8:30 a.m.
Registration, Coffee, and Conversation
Conference participants are invited to bring up to 50 copies of brochures, studies, other printed materials, and DVDs for the handout tables.
9:30 a.m.
Opening Session
Showcase Performance, The 7 Sopranos
How many divas can one stage hold? The 7 Sopranos tour the state through the Virginia Commission for the Arts performing arts touring program.Welcome - Deborah Wyld, Chair, Virginia Commission for the Arts
Keynote Speaker - Aaron Dworkin, Founder & President, The Sphinx Organization, the leading national arts organization that focuses on youth development and diversity in classical music. Mr. Dworkin is an accomplished acoustic and electric violinist, a spoken-word and visual artist. An author, social entrepreneur, and youth education advocate, he is a 2005 MacArthur Fellow, President Obama’s first nominee to the National Council on the Arts, recipient of BET’s History Maker Award, and the 2005 recipient of the National Governors Association Distinguished Service to State Government.
11:00 a.m.
Concurrent Sessions
D. How To Connect with Donors and Double the Money You Raise
Here is your chance to the learn the secrets from the master, Dr. Thomas Wolf. Learn about every aspect of building relationships, the key to effective fundraising. Tom discusses how to meet prospects and draw them in, how to talk to them about money when they do not want to, how to get children and families involved and, how to handle donors who have unreasonable expectations. His counsel includes how to turn a modest donor into a major one, and how to handle a “no” so it ultimately becomes a “yes.” He will share many personal anecdotes that document both his successes and failures over the years and encourage participants to add their own stories.E. From Like to Love: Romancing Your Social Networks for Profit
You already have experience in wooing your audiences with Facebook, Twitter, and YouTube. Now it is time to take your relationships to the next level. This interactive session goes beyond the basics of Social Media 1.0 to the next great frontier of social networking: social commerce. You will learn how today’s social networks (and those who partake in them) are primed and poised for greater financial returns. What is working in social media right now? What is on the horizon? The role of social sphere/influence/ recommendations - why are they critical to successful fundraising? What practical steps can you take even on a small budget? What are the pitfalls and landmines? Danny Fell, Betsy Parkins, and Shaun Amanda Herrman of the marketing firm of Neathawk, Dubuque & Packett will lead the discussion.F. Virginia Tourism Help Desk
Tourism is big business in Virginia. The marketing and development staff of the Virginia Tourism Corporation will provide training on how to reach vacationing families and work with the media to increase visitor spending. Learn how you can make the most of Virginia Tourism marketing leverage funding, electronic marketing,G. MINDS WIDE OPEN
The statewide celebration of Children and the Arts begins on March 1, 2012. This session will include ideas for creating your MINDS WIDE OPEN programs, suggestions for linking your local promotion to the statewide promotional efforts, and ideas for possible collaborations within your community.H. Virginia Art Educators Supervisors Meeting
Public school art supervisors will meet to discuss common issues. Pat Franklin and Barbara Laws will lead the discussion.I. Virginia Music Educators Supervisors Meeting
Public school music supervisors will meet to discuss common issues. John Brewington, President of Virginia Music Educators Association (VMEA), will lead the discussion.
12:30 p.m.
Conference Luncheon
Showcase Performance, Orquesta Tropikiimba
One of the few authentic Afro-Caribbean orchestras in Virginia, Orquesta Tropikiimba’s energetic
music is guaranteed to get people on their feet and dancing. Orquesta Tropikiimba tours the state
through the Virginia Commission for the Arts performing arts touring program.
2:00 p.m.
Break
2:30 p.m.
Concurrent Sessions
J. Activate Your Audience
Audiences and visitors are demanding more active and engaging experiences. Drawing from new research on audience engagement, crowd sourcing, co-creation and participatory arts programs, nationally known consultant Alan Brown will offer new frameworks for program planning, including numerous examples of how artists and arts organizations around the world are negotiating the rapidly evolving landscape
of active participation.K. From Like to Love: Romancing Your Social Networks for Profit
Repeat of the morning sessionL. Virginia Tourism Help Desk
Repeat of the morning sessionM. MINDS WIDE OPEN
Repeat of the morning sessionN. Virginia Art Educators Supervisors Meeting
Continuation of the morning sessionO. Virginia Music Educators Supervisors Meeting
Continuation of the morning session
4:00 p.m.
Concurrent Sessions Adjourn
5:30 p.m.
Reception
After a day of hearing new ideas and sharing information, unwind and network with your fellow conference attendees. Hors d’oeuvres, cash bar, and music.
6:30 p.m.
Dinner on Your Own
7:00 p.m.
Major Arts Institutions Roundtable and Dutch Treat Dinner
Location TBA
Registration
Please print the Art Works for Virginia Conference Brochure via PDF, Google Doc, or request a brochure by contacting (804) 225-3132 or arts@arts.virginia.gov
The Commission will not accept credit card payment of the registration fees. You must send a check or a money order with your completed registration form. It is expensive for a state government agency to set up a system of accepting credit card payments, and the Commission is choosing to spend its scarce resources in other ways.
Important Changes
There will no longer be a joint registration for Art Works for Virginia professional development sessions and the Arts Advocacy Day activities. Participants will have to register with the Virginia Commission for the Arts for the Art Works for Virginia conference sessions and with Virginians for the Arts for Arts Advocacy Day and the annual membership meeting.
The location of the conference will be the Greater Richmond Convention Center. Although the street address of the convention center is Third Street, the building covers the blocks from Third to Fifth Streets. There is an entrance to the Convention Center directly across the street from the Marriott Hotel, the location of recent Art Works for Virginia conferences. If you walk out the front door of the Marriott Hotel, the Fifth Street entrance to the Convention Center is immediately across the street.
Art Works registration will be in the Fifth Street foyer of the Convention Center. There will be a different format for the reception on Wednesday. Members of the General Assembly will not be invited. Virginians for the Arts is planning a separate reception for members of the General Assembly earlier in January.
The reception at the end of the day on Wednesday, January 25, will be solely for conference participants to network with one another and unwind after the day. There will be a cash bar and light hors d’oeuvres.
For more information contact Virginia Commission for the Arts at (804) 225-3132 or arts@arts.virginia.gov
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